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HipHoppreneur Swing State Poll Reveals Artists, Actors, and Rappers’ Potential to Influence 2020 Election

Poster of HipHoppreneur Swing State Poll that examined the potential for celebrities to influence the 2020 election.

Washington, D.C., August 19, 2020 – Hip-Hoppreneur, Inc. announced the results of nationwide and battleground state surveys conducted by Zogby Analytics, shedding light on the influence of entertainers, including athletes, rappers, and actors, on political and social justice issues. The surveys provide insights into the preferences and behaviors of likely voters.


Zogby Analytics, a leading polling and market research firm, conducted the study commissioned by HipHoppreneur, Inc. The aim was to explore the influence of political and social justice issues on the participation of traditional and non-traditional swing voter groups in national and statewide elections. The study also examined the impact of entertainers on voters’ decisions at both the federal and state levels.


The surveys encompassed the opinions of 1,516 likely voters across the United States, specifically focusing on key battleground states. The state-specific results include responses from 811 likely voters in Florida, 809 likely voters in North Carolina, 805 likely voters in Ohio, and 809 likely voters in Pennsylvania. Participants were presented with detailed questionnaires that delved into their perspectives on political and social justice issues and the role of entertainers in shaping their voting decisions.

Key Findings

Swing Voters Most Likely to be Influenced by Celebrities’ Political Opinions.

    • Nationally, 19% of likely voters surveyed were swing voters who voted for Obama in 2012 and Trump in 2016.
    • Florida had a slightly higher share of swing voters (20%) than the national average.
    • Pennsylvania and Ohio followed, with 16% of likely voters identifying as swing voters, while North Carolina had 13%.
    • Demographically, swing voters were more prevalent among specific groups, including 30-49-year-olds, Hispanics, men, urban parents, Generation X, voters in large cities, households with incomes above $150K, weekly Walmart shoppers, weekly Amazon shoppers, and eastern urban voters.

African Americans More Likely to Consider the Opinions of Celebrities.

    • Among all likely voters surveyed nationwide, 70% chose ‘none of the above’ when asked whose opinion they most respected. However, 18% of African Americans trusted the political views of famous rappers.

COVID-19 Vaccine and Police Shootings of Black Men Identified as Critical Issues.

    • The surveys highlighted the significance of the ongoing pandemic and the related vaccine, as well as instances of police shootings of Black men, in influencing likely voters’ opinions and discussions on social justice issues.

Entertainers Have Limited Influence on Most Likely Voters, But Greater Impact on Consumers and Younger Demographics.

    • Overall, the opinions of famous athletes, rappers, and actors did not hold significant sway over most likely voters.
    • Nationally, only 15% of respondents trusted athletes, while even fewer trusted rappers (7%) and actors (8%).
    • However, specific demographics displayed higher interest and trust in celebrities’ political opinions, such as younger voters aged 18-24 and 18-29, Hispanics, African Americans, weekly Amazon shoppers, Walmart shoppers, urban men, eastern urban voters, urban parents, and swing voters.

Who Are Voters Likely to Trust More? Famous Athlete, Rapper, or Actor?

Generally speaking, neither famous athletes’, nor famous rappers,’ nor famous actors’ opinions on political issues are particularly respected.

    • Nationally, 70% of surveyed likely voters chose ‘none of the above’ as the group they respect the most.
    • However, some demographics showed higher interest in rappers’ opinions. For example, younger voters aged 18-24 (23%) and 18-29 (22%), Hispanics (16%), and African Americans (18%) were more than twice as likely to trust the opinion of a famous rapper on political issues.
    • The number of voters likely to trust a famous athlete for political issues was also high in certain groups, including weekly Amazon shoppers, Walmart shoppers, urban men, eastern urban voters, urban parents, and swing voters.

Evaluating Factors in Hillary Clinton’s Defeat in the 2016 Presidential Election

Most political observers point to turnout and a lack of enthusiasm for Hillary Clinton’s candidacy, among other factors, as significant contributors to her defeat in the 2016 presidential election against Donald Trump. Pundits agree that Democrats must win back swing voters, who voted for Obama in 2012 and then switched to Trump in 2016, to reclaim the presidency and Senate in 2020. While swing voters will play a crucial role, they are not the sole determining factor in the upcoming presidential election.


Understanding the dynamics of celebrity influence on political and social justice issues among different demographics and swing voters provides valuable insights for future elections. While the impact of celebrities on most likely voters is limited, certain groups, such as swing voters, African Americans, and younger demographics, are more likely to be influenced by celebrities’ opinions.

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